6ixth Sense LA

MONA_exterior_by_Gary_van_der_Steur-copy-2-scaled_edited_edited_edited_edited_edited.jpg

Rebranding of MONA

BRAND DESIGN

During my first visit to the Museum of Neon Art (MONA), I was captivated by its vibrant and mesmerizing displays. However, I noticed the absence of an admission ticket that could match the museum’s distinctive atmosphere. This observation inspired a comprehensive rebranding project, where I redesigned MONA’s logo, created an admission ticket, developed a business card, and designed a series of four promotional posters — all aimed at enhancing and celebrating the museum’s unique identity.

FIRST IMPRESSION : Key Words

VIBRANT • ENERGY • LIGHT • VIVACIOUS • PASSIONATE

My first impression of the Museum of Neon Art was shaped by feelings of vibrant, energy, light, vivacious, and passionate. For this rebranding project, I wanted to capture that initial emotional response and translate it into a visual identity. The goal was to extend the experience of being inside the museum into every element of its branding — from the logo to the promotional materials. Whether someone encounters this project before or after visiting MONA, I want them to feel that same excitement and anticipation the museum evokes.

LOGO : Mission Statement

The logo draws inspiration from the iconic neon signage featured in MONA’s Brown Derby exhibition. The distinctive break in the middle of the letter “N” references a revolving door — a symbolic entry point. This subtle detail reflects MONA’s mission of serving as a gateway between scientific principles and artistic expression. Just as neon art fuses electrical technology with creative vision, the logo aims to represent the dynamic exchange between curiosity, learning, and design that defines the Museum of Neon Art.

ALTERNATIVE LOGO

These alternative logo concepts explore different facets of MONA’s identity — from its vibrant energy and kinetic nature to its role as a bridge between science and art. Each design uses form and motion to reflect the glowing, electric essence of neon and the museum’s mission of curiosity and creative expression.